Wojciech SewerynA minimalist technical blog about Optimizely, AI, and software engineering.https://wseweryn.dev/Before Upgrading to Optimizely CMS 13: A Developer Checklisthttps://wseweryn.dev/blog/2026-05-26-before-upgrading-to-optimizely-cms-13-developer-checklist/https://wseweryn.dev/blog/2026-05-26-before-upgrading-to-optimizely-cms-13-developer-checklist/A practical checklist for reviewing a CMS 12 solution before moving to Optimizely CMS 13.Tue, 26 May 2026 19:05:00 GMTOptimizelyOptimizely CMSCMS 13UpgradeOptimizely GraphOpti ID.NET 10Optimizely CMS 13: Why Search & Navigation Now Means Graph Migrationhttps://wseweryn.dev/blog/2026-04-07-optimizely-cms-13-graph-migration/https://wseweryn.dev/blog/2026-04-07-optimizely-cms-13-graph-migration/Optimizely CMS 13 makes Graph a required part of the platform. Here is what that means in practice for teams moving from Search & Navigation, with a few simple code comparisons.Wed, 08 Apr 2026 08:19:24 GMTOptimizelyCMS 13Optimizely GraphSearch & NavigationC#AEO/GEO in a Legacy Optimizely CMS Project: A Practical Pattern for Google, ChatGPT, and Claudehttps://wseweryn.dev/blog/2026-03-23-geo-aeo-vs-seo-optimizely-ai/https://wseweryn.dev/blog/2026-03-23-geo-aeo-vs-seo-optimizely-ai/A practical Optimizely CMS pattern for AEO/GEO on legacy sites: shared page metadata, Razor-rendered JSON-LD, crawler-aware robots.txt, and Scheduled Jobs for gradual enrichment.Wed, 25 Mar 2026 12:01:37 GMTOptimizelyAISEOAEOGEOCMSCustomizing Product Data Sent to Optimizely Product Recommendations in Optimizely Commercehttps://wseweryn.dev/blog/2026-03-20-customizing-product-data-for-optimizely-product-recommendations/https://wseweryn.dev/blog/2026-03-20-customizing-product-data-for-optimizely-product-recommendations/A practical guide to customizing IEntryAttributeService in Optimizely Commerce so you can override product titles, add custom feed attributes, and keep safe fallbacks to the default behavior.Fri, 20 Mar 2026 16:53:41 GMTOptimizelyOptimizely CommerceProduct RecommendationsPersonalizationC#ArchitectureODP Real-Time Audiences: What Changed from Real-Time Segments and How I Implemented Ithttps://wseweryn.dev/blog/2026-03-09-odp-real-time-audiences/https://wseweryn.dev/blog/2026-03-09-odp-real-time-audiences/A practical guide to the Real-Time Segments to Real-Time Audiences shift in ODP, with a CMS implementation walkthrough.Mon, 09 Mar 2026 19:44:31 GMTOptimizelyODPReal-Time-AudiencesFeature-ExperimentationCMSThe Stack Behind This Blog. Choices, Reasons and Lessonshttps://wseweryn.dev/blog/2026-02-09-tech-stack-decisions/https://wseweryn.dev/blog/2026-02-09-tech-stack-decisions/A short, honest overview of the tools I picked and the trade-offs I accept.Mon, 09 Feb 2026 23:44:48 GMTastrotailwindshikihostinggiscus